Behavior before interface

I’m interested in the small frictions people quietly adapt to every day. My work focuses on learning those patterns and shaping experiences that feel natural, accessible, and grounded in real behaviour.

AI-first workflows

AI is part of how I think through problems early on - whether it’s exploring journeys, testing directions, or quickly building rough concepts. It helps me move faster, question more, and stay open during the process.

Built, not imagined

I like taking ideas beyond screens and presentations. Prototyping and testing help me understand what actually works in the real world, where tiny details often make the biggest difference.